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The effect of sales promotions intensity on volume and variability in category sales of large retailers

JOURNAL OF MARKETING ANALYTICS, Vol. 10, Temmuz 2022, s. 19-29, ISSN: 2050-3318

ZEYBEK ÖMER, ÜLENGİN KEMAL BURÇ

Kemal Burç Ülengin Article Sales Promotions Time Series Models Market Response Models

Assessing the impact of promotions on sales: A quantitative approach for a large-scale retailer's sales performance

Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022

ÖMER ZEYBEK

Kemal Burç Ülengin Thesis Doctorate Completed

Assessing the impact of promotions on sales: A quantitative approach for a large-scale retailer's sales performance

Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022

ÖMER ZEYBEK

Tolga Kaya Thesis Doctorate Completed

Decomposing the Impact of Sales Promotions on a Large Scale Retailer’xxs Business Performance

INFUS 2019, 23 Temmuz 2019

ZEYBEK ÖMER,KAYA TOLGA,ÜLENGİN KEMAL BURÇ,ÖZTÜRK IŞIL

Tolga Kaya Full Text Proceedings Paper

Determinants of purchase behavior towards private shopping websites: A consumer-based model incorporating website features, consumer-centric indicators and sales promotions

Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2011

SUNA AKALIN

Elif Karaosmanoğlu Thesis Post Graduate Completed

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